img_1525What began in 2012 with a group of innovative volunteers working collaboratively to  market the South Shore of Nova Scotia, Canada, as a tourist destination has taken an innovative step forward by becoming the Province’s first regional tourism co-operative.

The Co-operative’s volunteer Board of Directors act on behalf of more than 40 investing partners from the region and collectively promote more than 200 small businesses, festivals, museums and adventures along one of the most beautiful seacoasts in the world.

“As a Co-operative we’re charting a course to grow awareness that Nova Scotia’s South Shore is a year-round travel destination. By offering visitors exceptional experiences during the fall and winter months we will grow ultimately grow revenues, strengthen our communities and support small business. It’s a win-win for everyone.”

— Donna Hatt, Past President, South Shore Tourism Co-operative Limited