More than 80 South Shore Tourism Industry businesses, organizations and champions gathered at Oak Island Resort & Conference Centre on Tuesday May 14, 2019 for the South Shore Tourism Cooperative’s Annual General Meeting.
Delivering on the goals and objectives set out for the 2018-19 Marketing and Communications Plan, the Board of Directors undertook one of the most significant and anticipated initiatives, the 3 Year Winter Tourism Strategy.
After 5 months in development undertaken by Christina Miranda and her team at Redpoint in consultation with SSTC and partners, the Strategy confirmed the Lobster Crawl has the capacity to be a game changer for tourism in the region, Nova Scotia and Canada. Charting a course to evolve the 2 year old event into a World Class Best Experience is the key to shift occupancy and demand for travel in the months of greatest opportunity for growth. Immediately the event will be referred to as the Nova Scotia Lobster Crawl with an expanded time frame to be throughout February annually.
With the enthusiastic support of those in attendance at the AGM, the Board of Directors will begin implementation immediately. Committed to seeing the Nova Scotia Lobster Crawl rise to the World Class level, the Board will seek to securing a Coordinator and begin development of a website immediately. While the focus of the 3 year plan begins with February as the anchor, it serves as the catalyst for growth in visitation and revenues for December – February within the 3 year window.
While the Board of Directors have a more comprehensive guiding strategy, the presentation and background provided by Christina Miranda at the AGM can be reviewed here.
While the 3 Year Winter Tourism Strategy will be a priority for the Board of Directors, it falls within the 2019-2020 Marketing & Operations Plan which was presented at the AGM. This includes the ongoing promotion of partner experiences, events and services; supporting the Board in communicating with partners; curating itineraries and assets to be used throughout our initiatives; coordinate the Christmas Crawl promotions and supporting the Board in it’s overall operation. Additionally the Cooperative has become the regional project partner on behalf of TIANS/NSTHRC in the delivery of a Seasonality Extension program as part of a province-wide initiative.
Additional Reports were shared at the AGM which can be reviewed here:
Shore Tourism Annual Report 2018-19
South South Shore Tourism Income Statement
Lobster Crawl Media FAM Results to date was reviewed by Pam Wamback, Media Relations, Tourism Nova Scotia