FOR IMMEDIATE RELEASE – September 13, 2017
Nova Scotia’s south shore is coming out of a banner summer season and is set on redefining the fall and winter by rolling out the red carpet to adventure seekers, foodies, cultural explorers and shoppers at what traditionally is considered shoulder season by many.
Earlier this month, the South Shore Tourism Co-operative informally polled its members and partners with more than 90 per cent indicating that 2017 is performing on par or better than 2016. “Of those who offered feedback, more than half indicated their 2017 was performing better than 2016 which happened to be a record year,” says Donna Hatt, President, Nova Scotia South Shore Co-operative. “It’s great news for our region and the outlook for the fall and winter season is optimistic as well, especially with our plans for new winter events.”
South Shore goodness all the time
With fall just around the corner, a Top 10 Fall Things to See and Do https://nssouthshoretourismcoop.wordpress.com/south-shore-top-10-see-and-do/ on Nova Scotia’s South Shore is currently being marketed across Canada and the Eastern Seaboard in collaboration with Tourism Nova Scotia. With the warmest ocean temperatures of the year, the South Shore continues to be a popular destination for water enthusiasts, harvest festival goers and hikers.
Industry members from along the shore intend to keep the momentum rolling too, with red being the colour of more than just fall leaves this year. Focused on growing and promoting the region as a year-round destination, they’ve come together to plan two winter events that will showcase the best of the South Shore.
Tis the Sea’son Festival
Tis the Sea’son from November 19 – January 6 will tie a big red bow around a series of holiday events along the South Shore. There are literally dozens of festivities for all ages celebrating the history and traditions of Christmas, local arts and crafts for gifting and cozy retreats with food and locally made spirits. South Shore community groups, museums, restaurants and businesses with Holiday themed events are invited to register with South Shore Tourism Cooperative so they can be wrapped up and included in the regional promotions. From ‘Petite Noel’ to ‘Father Christmas’ and New Years to Polar Dips and the Lobster Pot Christmas Tree, Santa will have a sac filled with possibilities, including the kick-off the to the regions Lobster Season.
First-ever Nova Scotia Lobster Crawl
On the heels of Christmas, just in time for the month of love and all things red, Nova Scotia’s first-ever Lobster Crawl will sink its claws into the South Shore February 2 – 19 with everything-lobster, defying the myth that dining on lobster is purely a summer sport. “We’re particularly excited about this event,” says Hatt. “As a Province we actively promote lobster as a culinary delight but it’s often savoured primarily in the summer. Here on the South Shore, it’s lobster season all winter long — this is our way of supporting those efforts and attracting international visitors to enjoy Nova Scotia lobster in-season.
Much like the coastline, the South Shore Lobster Crawl will be shaped by a sea of possibilities and ideas from communities, attractions and businesses along the South Shore. “We’ll be adding a few surprise twists to the traditional lobster as well. All I can say is get ready for Lobster Roll Week!” says Hatt.
Collaboration is a good thing!
Gordon Stewart with the Restaurant Association of Nova Scotia (RANS) is pleased to see this kind of collaboration with business and community and says RANS will be throwing its support behind both events. “We see lots of potential here, particularly with the Lobster Crawl in February. There is an opportunity for chefs-in-training at our culinary schools as well as our fisher men and women to become involved.”
Reaching towards the shared goal of doubling revenues from tourism in Nova Scotia by 2024, South Shore Tourism Cooperative has taken the One Nova Scotia challenge seriously. While ensuring the South Shore continues to be a summer destination of choice, the Cooperatives energy continues to focus on winter month initiatives as they offer the greatest potential for growth and enhanced sustainability of many operators in rural Nova Scotia.
More than 44 member partners of the South Shore Tourism Co-operative continue to work together to cross-market and promote each other’s businesses, events, cultural exhibits and adventures. As a result, the South Shore is building momentum as a growing number of travellers realize the number of things to see and experience in the area year-round.
For the latest festivals, events and attractions along the South Shore visit novascotia.com/southshore. To get involved and register your events for the two new festivals contact Heather at firstname.lastname@example.org
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Heather Spidell, Marketing Coordinator
South Shore Tourism Cooperative Founding Team Members include:
Donna Hatt, Chair
Marketing & Product Development Manager, White Point Beach Resort
Angela Steeves, Treasurer
General Manager, Atlantica Oak Island Resort and Conference Centre
Joanne Cooper, Secretary
General Manager, Best Western Plus Bridgewater Hotel and Conference Centre
Business Development Manager, Ross Farms
Economic Development Officer, Region of Queens Municipality
Tourism and Community Development Officer, Municipality of the District of Barrington
Chris Abbot, Tourism & Marketing Coordinator, Town of Shelburne
Economic Development Officer, Municipality of the District of Lunenburg
Manager of Community & Economic Development, Shelburne