Building a Strong, Sustainable Off-Season for Nova Scotia’s South Shore
The tourism community of the South Shore is committed and eager to grow viable demand in the off-season, and on Tuesday, December 5, we’re going to learn first-hand how other tourism destinations have made it happen successfully.
You are invited to attend and participate in the Nova Scotia Tourism Co-operative Mid-year Review and Information Session on December 5, 9 – 12:30, at Oak Island Resort. Members, partners and the public will have an opportunity to learn of the progress and milestones of the newly formed Co-operative against the 2017-18 South Shore Tourism Marketing Plan and learn about plans for the winter months.
Thanks to sponsor South Shore Enterprise Development Network (SSREN)and Atlantica Oak Island Resort, we are pleased to host tourism marketing expert Christina Miranda of NYC-based Redpoint. Christina will share case studies from destinations around the world that have successfully conquered the challenges of creating a winter tourism industry. Christine says: “It’s not easy… an entire region needs to work together to offer a credible, attractive, and compelling platform for travelers, and collaborative coordination is required. But it’s not only possible…it’s possible to achieve NOW!”
Christine will discuss the three-year strategy that drove Kennebunkport ME’s winter occupancy from 30% to 75%, as well as other creative programs deployed by New England, Wildwood NJ, and the lush Caribbean island of Saint Lucia.
Following the presentation, she will lead a 90-minute interactive idea session with the audience to discuss how the South Shore can implement a strategy to achieve this in our own backyard. All ideas are welcome! Participation is encouraged!
About the Speaker:
Christina Miranda, Principal at Redpoint
Affectionately dubbed an “honourary Canadian” by numerous tourism executives in Atlantic Canada, Chris has planted deep marketing roots in all four provinces, with a special love for Nova Scotia. With more than 25 years of tourism marketing experience, Chris has traveled the globe to help shape the brands of travel’s most recognized companies and destinations. She’s a sought-after speaker, trainer, and consultant who has opened her brain – and her heart – to (literally) thousands of tourism professionals in Atlantic Canada through educational programs and Best Practices Missions for Taste of Nova Scotia, TIANS, Hospitality Newfoundland & Labrador, Nova Scotia Tourism Agency, Miramichi River Tourism Association, ACOA/Tourism Atlantic, PEI’s Finest Golf, the Atlantic Canada Tourism Partnership, and more. For further information about Chris and Redpoint, visit http://www.redpointspeaks.com.